Archive for the "Which CRM" Category

The Main Reason to buy CRM?

By adminCategory: Which CRM

A lot of people buy a CRM solution because they know another business that successfully uses one or they just simply need a customer database. It is important to note that all CRM solutions are different especially when we consider interoperability with your existing and future systems.

Does CRM Manage Customer Relationships?

By adminCategory: CRM, Which CRM

CRM (Customer Relationship Management) – The wider industry agrees on the acronym but everybody in it seems to have their own definition. In order to understand if CRM manages customer relationships I will first look at the various definitions of CRM and then explore if CRM has any impact on customer relationships.